What you need to know to sell on Amazon
Now that you've read your Amazon seller agreement, as well as the policies and instructions associated with it, we'd like to provide you with some additional information that is vital to successfully selling on Amazon.
Affiliates new to Amazon often bring with them their experience in other selling services and assume that all seller services work the same. They may feel that little attention is needed to detail in the vendor agreement, program policies, and instructions. As a result, one of the sales partners said, "I didn't know I had to do that." We receive notifications containing statements such as:
Since we don't want you to be in the same situation, we share with you some of the most frequently overlooked things by new affiliates,
Your Sller Acount
What you need to know
You may only maintain one Seller Central account for each region in which you sell, unless you have a legitimate business need that requires a second account and you keep all your accounts in good standing,
By providing clear and detailed information about your policies, you can make customers trust your business,
Remember that your returns policies should be at least as advantageous to buyers as Amazon's return policies.
What To Do
Enter the business name to display on Amazon so customers can remember your company.
Make sure your business contact information (email address and phone number, if applicable) is up to date so we can contact you when needed.
Keep credit card and bank account information up to date for payments and billings.
Share your shipping and returns policies so customers can trust your business.
If you offer a gift note or gift wrap service, describe those services.
Upload your logo to your seller account. Your logo image for the showcase must be exactly 120 x 30 pixels.
Just enter company information about how you run your business on Amazon.
What To Avoid
Redirect customers to your website or a third-party website by adding website addresses to product data, business name, or other company information.
Product listing
What you need to know
Listing products in the right categories and with the right information is essential for a good customer experience and strong seller performance.
All of your listings must conform to the standards described in your category-specific style guide. Product page style guides.
Amazon customers expect their products to be well packaged and arrive on time.
Product detail pages do not belong to a single seller, The product title, image and details should be specific to the product itself, not to a single product or a single sellers promotions. Make sure the product detail page describes any additional products required for the product's function.
Create your shipping rates, sale pricing and promotions in Seller Central. Do not include this information in your product listing details.
According to your seller agreement, the price of your product and other terms of your Amazon offer must be the same or better than the price and terms you use for the same product offer in your non-Amazon online sales channels.
Listing products in the right categories and with the right information is essential for a good customer experience and strong seller performance.
All of your listings must conform to the standards described in your category-specific style guide. Product page style guides.
Amazon customers expect their products to be well packaged and arrive on time.
Product detail pages do not belong to a single seller, The product title, image and details should be specific to the product itself, not to a single product or a single sellers promotions. Make sure the product detail page describes any additional products required for the product's function.
Create your shipping rates, sale pricing and promotions in Seller Central. Do not include this information in your product listing details.
According to your seller agreement, the price of your product and other terms of your Amazon offer must be the same or better than the price and terms you use for the same product offer in your non-Amazon online sales channels.
What To Do
Only provide information about the relevant product.
Keep the title short but don't skip important information.
The maximum should be 200 characters, but we recommend using less than 80 characters.
If possible, specify the product brand first, not the seller.
Include the model number, if applicable.
Just use plain text (no HTML formatting).
Take care to use capital letters correctly.
Use numbers ("2" instead of "two").
Show only the item for sale, which will be delivered to the buyer, without adding any accessories.
Use a completely white background (RGB values: 255, 255, 255).
Avoid using blurry, pixelated images. The product and all the features of the product should be seen clearly.
The longest side of the images must be at least 1,600 pixels.
The product must fill at least 85% of the visual area.
What To Do
Product Titles
Marketing information, promotions, or any other non-descriptive product-related information (e.g. "x% off", marketing messages, seller's URL or name in the header; promotional phrases such as "free shipping", "100% quality guaranteed")
Choosing a category for your product that doesn't match the current Amazon category.
Displaying accessories or decor not included with the product
Using lifestyle images as the main image, for example, showing people using the product
A single image showing different colors or appearances of the product
colorful backgrounds
Graphics, drawings and animated images are not allowed.
Frame, watermark, text, URL, seller's logo or name on images
Nudity
mannequins
Two-dimensional drawings or artistic depictions
Customer Orders:
As you create your seller account, you learn about the shipping expectations you need to integrate into your ordering and shipping processes. You'll also need to confirm this on Amazon after you ship your orders. Thus, we can inform customers about the status of their orders and charge their payment method for their purchases.
To receive payment, you must confirm on Amazon that you have shipped the item. As a result of this approval process, Amazon sends a shipping confirmation e-mail to the customer and informs about the estimated delivery date.
You must ship media items (books, music, DVDs and videos) within 2 business days. Non-media products must be shipped by the shipping eligibility date you specify.
Ship only the products specified on the product detail page. Adding additional products that are not specified on the product detail page to shipments to the buyer is prohibited and may result in the deactivation of your seller account.
What To Do
Review your default shipping settings and customize them to fit your shipping model.
Check your seller account daily to see if there are new orders.
Schedule order reports to track orders and order information.
When sending products that may expose a customer's private life (eg, erotica), use an additional unbranded package, not just the product's own package.
What To Avoid
Adding any marketing or promotional material to the package materials
E-mail-only notifications (emails may be lost or deleted)
Customer Service
According to Amazon's return policies, the buyer can receive a full refund if new, unopened items are returned within 30 days of delivery. Pursuant to the Amazon Returns Policy, you must accept these returns and issue a refund.
Since Amazon sends all order and shipping emails to customers, you should not send any order or shipping confirmation emails. This way, conflicting or confusing messages are not sent to the client. Keep in mind that when you sell on Amazon, you need to communicate less with customers because Amazon handles most of the process communication.
You must not market or advertise products to Amazon customers, and in no way distract them from the Amazon sales process. You should follow this rule even with permitted communications, such as responding to buyers' questions about your products or orders.
What To do
Complete the delivery of all orders within the promised lead time and shipping timeframe, and ship exactly what you put up for sale.
Clearly explain your shipping, returns and refund policies and processes, as well as other relevant information.
Do not communicate with the customer other than as necessary for order distribution and related customer service.
Quickly answer buyers' questions about the status of their orders.
Keep in mind that customers expect the same level of customer service from sellers as Amazon offers. If you cannot meet this standard, you may have to deal with customers who are dissatisfied with your service.
Be courteous and tolerant of customers who ask for information, returns or refunds.
What you want to realize to promote on Amazon
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