French automotive brand, Citroen is said to be returning to Indonesia. Reportedly one of the automotive groups in Indonesia will bring Citroen back to Indonesia after a long absence in 1994. This gap actually makes many people, especially millennials, not very familiar with Citroen.
Though Citroen has a long track in the automotive world. The journey of 103 years has made the French car no longer just a romantic car. This was even felt during the 2022 Perikliindo Electric Vehicle Show (PEVS) which was completed last week, many visitors were surprised by a convertible electric car named Citroen E Mehari,
The car with the open roof actually looks different from other electric cars such as the Wuling Air ev, DFSK Glory E, Groen Alke to Tesla Model 3. Indeed, many visitors think that the Citroen E Mehari electric car is a local brand. Moreover, the name Mehari sounds familiar to the ears of the people of Jakarta. In fact, Citroen is not an ordinary automotive brand. Citroen is actually a car brand whose age has reached 103 years.
From that age,
Citroen was on par with Ford, BMW, Aston Martin, Renault, Fiat and Suzuki. The
founder of Citroen, Andre Citroen, was as influential as the godfather of Ford,
Henry Ford. Also read: Unaffected by the Russian-Ukrainian War, Lamborghini
Prints a Sales Record.
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