Folkswagen Icon: Incredible Stories:
The history of concern began in 1933 with a conversation at the Berlin Hotel "Kaizerhof". The participants of the conversation were three: the brightest Adolf Hitler, Ferdinand Porsche (founder of the company of the same name) and Verbins Yakov (representative of Daimler-Benz). The Führer set the task before the interlocutor - to create a strong and reliable car for the German people, the cost of which would not exceed thousands of reichsmarocks. In addition, for cars of the new era, it was necessary to build a modern factory.
Hitler sketched the main points of the
development program on a sheet. From the interlocutor, he demands to call the
name of the designer, who will be responsible for the fulfillment of state
orders. As a result, a brief discussion was designated as the nomination of F.
Porsche. As for the future of the car, it was called - Volkswagen ("Car
Folk" In 1934, Ferdinand Porsche
sent a future car project to the German Reichskanceyard. The basis for him the
designer chose the Porsche Type 60.
In June of the same year, a contract was signed between the concern "Porsche" and the Imperial Auto Association on the development of three cars with the iconic Volkswagen. The requirements for the machine are as follows:The greatest power is 26 liters. With.
5 seats.
Maximum speed - 100 km / h.
Fuel Consumption - 8 L per 100 km.
Price - 1550 brands.
Project work lasts two years. As a result, three
prototypes were created:
v1 with two doors.
V2 Convertible (Furera Order).
v3 with four doors.
>Another 30 prototypes were produced at the
Daimler-Benz plant. Tested car "German Labor Front" (Nazi Trade
Union). Controlling the tests and making the final decision on the launch of
the model into mass production took the SS.
In 1937, founded the "Society with limited liability for the preparation of the German people's car". In 1938 it was renamed Volkswagenwerk Gmbh. In the same year, a stone was laid in the place of the future plant next to Fallersleben. And then Hitler will announce the name "cars for people" in the future
How did the Volkswagen icon appear?
And now it's time to move on to the history of the logo - after all, it became known to the light in 1939. What's interesting, it was at that time a stylized swastika, against the background of which the letters VW (Volkswagenwerk) were depicted.
Emblem writer turned Porsche Corporation engineer
F. K. Rampspes. His project recognizes winners in open competitions. For this
Franz Xavier Reimspiess received a cash prize in the size of 100 reichsmarocks
(about 400 dollars, or a worker's standard monthly salary).
However, the scandal was associated with the victory of the rampspist. Austrian artist N. Borg argues that the outline of the "Volkswagen" icon did so precisely by order of the German Minister for Ammunition and Armament F. Todta of June 1939. However, the court was never won - the engineers of "Porsche" were able to prove that his authorship sketches existed far before 1939.
History:
The modern "Volkswagen" icon on the instrument
panel and radiator went through a series of modifications to achieve a familiar
look. Let's touch on the main stages of history:
in 1939, a swastika was removed from the picture. VW letters start editing gear.
In 1945, the emblem became more recognizable to
modern men: the Gear changed the circle, and the characters were closer to each
other.
On the iconic 1960 Volkswagen, they changed the
logo to a slightly ridiculous one - a circle with letters tucked into a box.
However, he lived only seven years.
In 1967, it was decided to refer to the round version. Only the color with black changes to blue.
in 1978 - a new change. Now blue draws the
background, and the monogram is drawn white. According to many designers, it
makes the emblem more serious and meaningful.
The following changes occurred in 1995 - the logo background was changed from blue to blue.
In 1999, stopped at the blue-blue signage.
Emblem
The modern logo is relevant since 2000. It adorns all corporate cars
(including the iconic "Volkswagen Polo").
This is the same monogram of the letters V and W in a white circle on a blue blue background. However, the designer bothered him to watch it more curvy and volume - as if in 3D format. Modern "Volkswagen"
We're talking about the dawn of corporate history, the icon "Volkswagen" on the panel.
What about
today's companies?
Among the latest news is the opening of a gasoline engine in Russia Kaluga (2015). And this year the third generation Volkswagen Touareg will appear at the famous salon in Beijing. It is known that the novelty "boasts" by gasoline and diesel engines for 2 and 3 liters, respectively, and will also be accompanied by a hybrid version.
So we got acquainted with German cars for people. " As it turned
out, the simple and concise icon went through a series of redesigns.
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